design.md ×

package-lock.json ×

package.json ×

plan.md

# asterbattle.com — Product Plan

> **Asterbattle.** A neon-arcade asteroid combat game for mobile. Mine, upgrade, fight. Solo runs + clan battles + weekly tournaments. Free to play with cosmetic IAP — never pay-to-win. Built for the "5-minute commute, 50-hour campaign" gamer.

## 1. The wedge — why asterbattle wins
- **The arcade-vs-gacha gap.** Pure arcade games (Asteroids reboots) feel dated. Modern gacha shooters (Genshin, Honkai) are pay-walled and time-sink-heavy. Nothing serves the player who wants 1985 Asteroids energy with 2026 production value and *no aggressive monetization*.
- **Skill-based, not luck-based.** Combat outcome is 90% reflex + 10% loadout. No "lucky pulls" change the game. This wins long-term retention from the core ARPU-rich PC-arcade crowd that mobile has been losing.
- **Indonesian + SEA first.** Built with local payment rails (QRIS, OVO, DANA) and Indonesian-language polish from day one. SEA mobile gaming market = $5.4B / year, growing 13% YoY (Newzoo 2025). No competitor owns "arcade combat" niche locally.
- **Cross-platform from day one.** iOS + Android + Web (WASM). Same save state via Cloudflare. PC/console release year 2.

## 2. Money stack (cosmetic-only IAP + ad-light)
| Stream | Model | Year-1 target |
|---|---|---|
| **Cosmetic IAP** | Ship skins ($1.99–$14.99), ship trails, paint kits, hangar bays. Never affects combat. | $180K |
| **Battle Pass** ($4.99 / season) | 30-day cosmetic + boosters track. Free track too. | $90K |
| **Founder's Pack** ($24.99) | Day-one launch — exclusive ship hull, name color, hangar emblem. Cap at 10K sold. | $250K (one-time) |
| **Tournament Entry** ($0.99–$4.99) | Weekly skill ladder. Top 100 = cosmetic prizes + leaderboard glory. | $40K |
| **Rewarded ads** (opt-in only) | Watch ad → extra continue. Cap 3/day. | $30K |

Year-1 target: **$500K+** (with 50K DAU by month 9).

**Unit economics:** CPI target $1.40 (BR/MY/PH ad networks). LTV at 90 days = $4.20 (top quartile). Break-even by month 4.

## 3. Acquisition (triple-stack)
1. **TikTok gameplay clips** — 30-sec ship-explosion compilations + skill montages. Hook: "Asteroids if it was made in 2026." Posting 5x/week.
2. **Discord-first community** — soft launch beta to 2,000 Discord members; tournament infrastructure built first, players invited second. Owns retention before paid acquisition starts.
3. **YouTube creator deals** — 8 SEA mobile gaming YouTubers (50K–500K subs), gameplay video + custom referral code → free Founder's Pack. Pay performance ($5 per 1K verified installs).

## 4. AI automation map
| Loop | Model | Cost guard |
|---|---|---|
| Ship/skin concept art generation | kie.ai z-image | $0.01/concept |
| Procedural mission generation | DeepSeek v3.2 via OR | $0.001/mission |
| In-game NPC dialog (commander chatter) | Gemini 2.0 Flash via OR | $0.0002/line |
| Customer support intent triage | gpt-5-mini via OR | $0.002/conv |
| Cheater detection (anomaly scoring) | Self-hosted XGBoost on CF Workers | free |
| Marketing creative variants | Higgsfield Sora 2 (15s clips) | $0.40/clip |
| Translation polish (EN→ID/TH/VN/TL) | Claude Sonnet 4.6 | $0.01/screen |

## 5. Cloudflare architecture
- **Worker:** `asterbattle-com` — landing + press kit + privacy/terms
- **Worker:** `asterbattle-api` — auth, leaderboards, IAP receipts, tournament results
- **Pages:** `asterbattle-web-game` — WASM build of game playable in browser
- **D1:** `asterbattle_db` — accounts, inventory, leaderboards, tournament history
- **R2:** `asterbattle-assets` — game asset CDN (sprites, sounds, music), ~400 MB initial
- **R2:** `asterbattle-replays` — match replay files (~10 KB each, deleted after 30 days)
- **KV:** `asterbattle-cache` — leaderboard cache (3-min TTL), player profile cache
- **Durable Objects:** `MatchSession` — real-time PvP coordination for clan battles
- **Queue:** `asterbattle-events` — analytics events → BigQuery offload
- **Cron:** hourly leaderboard rollups + weekly tournament settlement

## 6. 30/90 day plan
**Day 1–2 (now):** asterbattle.com landing + press kit + Discord invite live
**Day 3–14:** Closed alpha to 500 Discord members. Daily build, daily feedback loop.
**Day 15–30:** Open beta. 5K players target. App Store submission begins.
**Day 31–60:** Soft launch in Philippines + Vietnam (test ad networks). Discord community grows to 10K.
**Day 61–90:** Global launch. Founder's Pack drops (cap 10K). First weekly tournament. TikTok creator deals go live.

## 7. Moat
- **Community before product.** Discord-first acquisition = retention pre-baked. We launch with engaged players, not strangers.
- **Skill-based core loop.** Once players invest 20 hours of muscle memory, switching cost is enormous (Counter-Strike effect at micro-scale).
- **No pay-to-win commitment.** Every other top SEA mobile game extracts via power IAP. We make our "no P2W" stance a brand pillar — irreversible.
- **Local payment + language.** SEA-native QRIS/DANA/GCash + flawless Bahasa/Tagalog from day one. Global competitors take 12+ months to localize.

## 8. Mandatory standards
- 100% Cloudflare. Mobile-native landing + PWA. JSON-LD complete (VideoGame schema).
- T2I hero/screenshots via kie.ai z-image. Logo via gpt-image-2 (3 concepts).
- Heroes piped via xmoj.com before R2/assets.
- WCAG AA on every text color (dark theme — neon brights need verified contrast).
- Press kit page with downloadable assets (logos PNG+SVG, screenshots, fact sheet).

## 9. Competitor synthesis
- **Asteroids Recharged (Atari, 2021):** retro reskin, no progression, no community. Win: live ops + tournaments + skins.
- **Galaga Wars (Bandai Namco):** dated UI, premium-only ($4.99 upfront). Win: F2P + modern visuals + free-to-start.
- **EVE Echoes:** deep + slow, alienating to commute players. Win: 5-min runs core loop, deep when you want it.
- **Genshin Impact / Honkai Star Rail:** gacha-heavy, time-sink, story-driven. Win: skill core, no FOMO mechanics.
- **Mobile Legends / Free Fire:** competitive PvP but team-required. Win: solo viable, 1v1 ladder ranked.

## 10. Missing parts audit
- [x] Domain + CF zone live
- [ ] Apple Developer Program enrollment ($99/yr) — Phase 2
- [ ] Google Play Developer Console ($25 one-time) — Phase 2
- [ ] Unity 6 Pro license OR Godot 4 (lean toward Godot for cost) — Phase 2
- [ ] Discord server template + bot config (announce, tournament, mod) — Phase 2
- [ ] Stripe + Xendit accounts for IAP/Founder's Pack — Phase 3
- [ ] EFF-RTC self-hosted signaling on CF Durable Objects for PvP — Phase 4 (technical risk)
- [ ] ESRB + IARC rating submission — Phase 4

---

## ⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

- **100% Cloudflare serverless** — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
- **100% AI-automated** — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
- **1-operator solo** — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
- **WhatsApp AI bot** for all support (24/7, instant response, no SLA promises that need humans).
- **Mayar QRIS** for all Indonesian payments (subscription auto-renew, no manual invoicing).
- **Indonesian UI primary** — bahasa-first, English fallback only where unavoidable.
- **Privacy** — opt-in only, delete-on-request honored within 24h (cron-driven).
- **No physical goods, no inventory** — digital products + affiliate referrals only.

**If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.**

PREVIEW

asterbattle.com — Product Plan

Asterbattle. A neon-arcade asteroid combat game for mobile. Mine, upgrade, fight. Solo runs + clan battles + weekly tournaments. Free to play with cosmetic IAP — never pay-to-win. Built for the "5-minute commute, 50-hour campaign" gamer.

1. The wedge — why asterbattle wins

The arcade-vs-gacha gap. Pure arcade games (Asteroids reboots) feel dated. Modern gacha shooters (Genshin, Honkai) are pay-walled and time-sink-heavy. Nothing serves the player who wants 1985 Asteroids energy with 2026 production value and no aggressive monetization.
Skill-based, not luck-based. Combat outcome is 90% reflex + 10% loadout. No "lucky pulls" change the game. This wins long-term retention from the core ARPU-rich PC-arcade crowd that mobile has been losing.
Indonesian + SEA first. Built with local payment rails (QRIS, OVO, DANA) and Indonesian-language polish from day one. SEA mobile gaming market = $5.4B / year, growing 13% YoY (Newzoo 2025). No competitor owns "arcade combat" niche locally.
Cross-platform from day one. iOS + Android + Web (WASM). Same save state via Cloudflare. PC/console release year 2.

2. Money stack (cosmetic-only IAP + ad-light)

Stream	Model	Year-1 target
Cosmetic IAP	Ship skins ($1.99–$14.99), ship trails, paint kits, hangar bays. Never affects combat.	$180K
Battle Pass ($4.99 / season)	30-day cosmetic + boosters track. Free track too.	$90K
Founder's Pack ($24.99)	Day-one launch — exclusive ship hull, name color, hangar emblem. Cap at 10K sold.	$250K (one-time)
Tournament Entry ($0.99–$4.99)	Weekly skill ladder. Top 100 = cosmetic prizes + leaderboard glory.	$40K
Rewarded ads (opt-in only)	Watch ad → extra continue. Cap 3/day.	$30K

Year-1 target: $500K+ (with 50K DAU by month 9).

Unit economics: CPI target $1.40 (BR/MY/PH ad networks). LTV at 90 days = $4.20 (top quartile). Break-even by month 4.

3. Acquisition (triple-stack)

TikTok gameplay clips — 30-sec ship-explosion compilations + skill montages. Hook: "Asteroids if it was made in 2026." Posting 5x/week.
Discord-first community — soft launch beta to 2,000 Discord members; tournament infrastructure built first, players invited second. Owns retention before paid acquisition starts.
YouTube creator deals — 8 SEA mobile gaming YouTubers (50K–500K subs), gameplay video + custom referral code → free Founder's Pack. Pay performance ($5 per 1K verified installs).

4. AI automation map

Loop	Model	Cost guard
Ship/skin concept art generation	kie.ai z-image	$0.01/concept
Procedural mission generation	DeepSeek v3.2 via OR	$0.001/mission
In-game NPC dialog (commander chatter)	Gemini 2.0 Flash via OR	$0.0002/line
Customer support intent triage	gpt-5-mini via OR	$0.002/conv
Cheater detection (anomaly scoring)	Self-hosted XGBoost on CF Workers	free
Marketing creative variants	Higgsfield Sora 2 (15s clips)	$0.40/clip
Translation polish (EN→ID/TH/VN/TL)	Claude Sonnet 4.6	$0.01/screen

5. Cloudflare architecture

Worker: asterbattle-com — landing + press kit + privacy/terms
Worker: asterbattle-api — auth, leaderboards, IAP receipts, tournament results
Pages: asterbattle-web-game — WASM build of game playable in browser
D1: asterbattle_db — accounts, inventory, leaderboards, tournament history
R2: asterbattle-assets — game asset CDN (sprites, sounds, music), ~400 MB initial
R2: asterbattle-replays — match replay files (~10 KB each, deleted after 30 days)
KV: asterbattle-cache — leaderboard cache (3-min TTL), player profile cache
Durable Objects: MatchSession — real-time PvP coordination for clan battles
Queue: asterbattle-events — analytics events → BigQuery offload
Cron: hourly leaderboard rollups + weekly tournament settlement

6. 30/90 day plan

Day 1–2 (now): asterbattle.com landing + press kit + Discord invite live Day 3–14: Closed alpha to 500 Discord members. Daily build, daily feedback loop. Day 15–30: Open beta. 5K players target. App Store submission begins. Day 31–60: Soft launch in Philippines + Vietnam (test ad networks). Discord community grows to 10K. Day 61–90: Global launch. Founder's Pack drops (cap 10K). First weekly tournament. TikTok creator deals go live.

7. Moat

Community before product. Discord-first acquisition = retention pre-baked. We launch with engaged players, not strangers.
Skill-based core loop. Once players invest 20 hours of muscle memory, switching cost is enormous (Counter-Strike effect at micro-scale).
No pay-to-win commitment. Every other top SEA mobile game extracts via power IAP. We make our "no P2W" stance a brand pillar — irreversible.
Local payment + language. SEA-native QRIS/DANA/GCash + flawless Bahasa/Tagalog from day one. Global competitors take 12+ months to localize.

8. Mandatory standards

100% Cloudflare. Mobile-native landing + PWA. JSON-LD complete (VideoGame schema).
T2I hero/screenshots via kie.ai z-image. Logo via gpt-image-2 (3 concepts).
Heroes piped via xmoj.com before R2/assets.
WCAG AA on every text color (dark theme — neon brights need verified contrast).
Press kit page with downloadable assets (logos PNG+SVG, screenshots, fact sheet).

9. Competitor synthesis

Asteroids Recharged (Atari, 2021): retro reskin, no progression, no community. Win: live ops + tournaments + skins.
Galaga Wars (Bandai Namco): dated UI, premium-only ($4.99 upfront). Win: F2P + modern visuals + free-to-start.
EVE Echoes: deep + slow, alienating to commute players. Win: 5-min runs core loop, deep when you want it.
Genshin Impact / Honkai Star Rail: gacha-heavy, time-sink, story-driven. Win: skill core, no FOMO mechanics.
Mobile Legends / Free Fire: competitive PvP but team-required. Win: solo viable, 1v1 ladder ranked.

10. Missing parts audit

Domain + CF zone live
Apple Developer Program enrollment ($99/yr) — Phase 2
Google Play Developer Console ($25 one-time) — Phase 2
Unity 6 Pro license OR Godot 4 (lean toward Godot for cost) — Phase 2
Discord server template + bot config (announce, tournament, mod) — Phase 2
Stripe + Xendit accounts for IAP/Founder's Pack — Phase 3
EFF-RTC self-hosted signaling on CF Durable Objects for PvP — Phase 4 (technical risk)
ESRB + IARC rating submission — Phase 4

⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
No physical goods, no inventory — digital products + affiliate referrals only.

If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.

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