cherrybelle.org — Product Plan

Cherrybelle Kids. Indonesia's first AI-pre-screened, parent-controlled kids idol audition platform. Spiritual successor to Cherrybelle (2011, Indonesia's most beloved girl group, 400 → 9). Transparent AI scoring on three axes (vocal / dance / stage presence) — no facial profiling. PP TUNAS 17/2025 + COPPA 2025 native. WhatsApp-first parent communications. Run by Cherrybelle alumna as senior judges and mentors.

1. The wedge — why cherrybelle.org wins

• No category leader in Indonesian kids-idol audition tech. TV-network gated (Idola Cilik on RCTI, The Voice Kids on GTV) or one-off label calls. JKT48 auditions Gen 12-14 but ages 13-18 and Jakarta-only. Nothing for 8-14, digital-native, nationwide, AI-screened. (JKT48 Gen 12)
• Indonesian PP TUNAS No. 17/2025 (effective 1 Apr 2025) requires explicit verifiable parental consent for all minor-data processing. Ad-hoc TikTok casting calls + Google Form auditions can't ship that fast. We build it native = legal moat ≥ 12 months.
• Cherrybelle brand equity = pre-built audience. 2011-2018 active, partial 2022 reunion, ongoing 2024-25 TikTok presence. 14-year mainstream brand recognition is unmatchable by greenfield entrants.
• HireVue lesson: AI must NOT score faces — only performance signals. We score vocal/dance/stage transparently. Galaxy Corporation's Sep 2025 LA virtual K-pop audition proved the model. (Billboard)
• Senbatsu / Produce 101 voting (Produce 101 S2 finale = 16M votes, ~30% of S. Korea) — public shortlist voting turns audience into co-producer. We replicate at SEA scale, but only on label-approved profile cards (never raw kid videos).

2. Money stack (parent-friendly + label-friendly, IDR + USD)

Year-1 target: Rp 1.8B (~$110K) from 10K free applicants → 800 Premium → 200 Showcase + 1 Senbatsu cycle.

3. Acquisition (triple-stack)

1. Cherrybelle alum content — original Cherly, Angel, Christy, Anisa, Felly, Ryn, Steffy, etc. record short personal-invitation videos for the audition launch. Posted to their existing IG/TikTok ≥3M cumulative reach. (Cherrybelle)
2. TikTok creator partnerships — 8 Indonesian parenting/kids-talent creators (Mom's Choice, Sahabat Mommy, etc.) do "my kid auditioned for Cherrybelle Kids" sponsored content. Pay $300-$1500 per post.
3. WhatsApp Business broadcast — leverage japri.com infra. Parents who opt-in get audition updates, milestone reminders, vocal-coach tips. Same channel for Senbatsu voting reminders.

4. AI automation map

Per applicant total cost: ~$0.18 across 3 video uploads. Sustainable at free tier.

5. Cloudflare architecture

• Worker: cherrybelle-org — landing + audition funnel + parent portal SSR
• Worker: cherrybelle-api — application API + AI score pipeline + Senbatsu voting
• D1: cherrybelle_org_db — parent accounts, child profiles, applications, scores, shortlists, votes, audit-ledger (PP TUNAS compliance)
• R2: cherrybelle-org-uploads — encrypted video uploads (AES-256, parent-key gated)
• R2: cherrybelle-org-public — label-approved shortlist profile-card images only
• KV: cherrybelle-org-cache — leaderboard cache, vote-rate-limit
• Durable Objects: AuditionSession — multi-step upload + score flow per applicant; SenbatsuPoll — vote coordination + anti-fraud
• Queue: cherrybelle-org-score — AI scoring fan-out to MoveNet + CREPE + Claude
• Cron: daily shortlist re-rank + weekly Senbatsu round close + monthly compliance audit

6. 30 / 90 day plan

Day 1–2 (now): cherrybelle.org landing + scaffold + brand kit + announce audition Round 1 dates Day 3–10: Application form (parent-account + child profile) with PP TUNAS-compliant consent flow. WA Business integration. Day 11–21: Video upload + AI scoring pipeline (vocal-pitch + dance-pose-match + stage-presence). 50 alpha test families. Day 22–30: Open Round 1 audition. Target 2,000 applications in 30 days. Cherrybelle alum content blast. Day 31–60: AI scoring full live. Top 5% (≈100) advance to human-judge review. First regional showcase planned for 3 cities (Jakarta, Surabaya, Bandung). Day 61–90: Showcase events. Top 30 shortlisted publicly via Produce 101-style profile cards. First Senbatsu vote opens. Cherrybelle Kids debut lineup announced end-Q3.

7. Moat

• Legal-first compliance. PP TUNAS 17/2025 + COPPA 2025 native = months ahead of ad-hoc competitors. Parent portal as primary actor; child profile nested; explicit consent screens; 1-click delete; KTP + akta + surat izin standard JKT48-style.
• Transparent AI rubric. We publish the rubric. HireVue had to strip facial scoring after FTC pressure — we lead with no-facial-scoring instead of bolting it on.
• Cherrybelle brand legacy. 14-year mainstream recognition. Alumna judges = real, not stunt. Twibi-Twibi (existing fanbase) self-mobilizes for Round 1.
• WA-native parent comms. japri.com infra. Real Indonesian moms read WhatsApp 50x more than email.
• Audition-funnel-as-a-service. Year-2 pivot: license the platform white-label to Trinity, RANS, Hits Records. The wedge competitors can't catch up to once we have 5 labels using it.

8. Mandatory standards

• 100% Cloudflare. Mobile-native landing + portal. PWA. JSON-LD complete (Event for audition rounds + Organization).
• NO children's faces in any AI-generated marketing image — only empty stages, props, setup, abstract. Critical brand-safety rule.
• All public Senbatsu profile cards are label-approved post-screening only, never raw uploads.
• Bahasa Indonesia primary; English secondary on legal pages.
• WCAG AA on every text color (light cream + pink palette needs care).
• Parent portal accessible to kids 8+ in supervised mode only.

9. Competitor synthesis (from research May 2026)

10. Missing parts audit

• Domain + CF zone live; cherrybelle.net sister-site context inherited
• PP TUNAS legal review — local lawyer review of consent flows ($2K-5K) — Phase 1 blocker
• Surat kerjasama with Cherrybelle alum (talent fees + brand alignment) — Phase 1
• japri.com WA Business slug registration (@cherrybellekids) — Phase 2
• Stripe + Xendit accounts for parent payments — Phase 2
• First showcase venue contracts (Jakarta + Surabaya + Bandung) — Phase 3
• Trademark filing for "Cherrybelle Kids" (likely covered under existing Cherrybelle TM but need to confirm scope) — Phase 1
• Insurance for minor performers at live events — Phase 3
• Music publishing + recording deal for Cherrybelle Kids debut release — Phase 3

Key research citations (May 2026)

• JYP Auditions: https://audition.jype.com/
• JKT48 Gen 12-14: https://jkt48.com/news/detail/id/1698?lang=id
• HYBE GEFFEN audition: https://hybegeffen-audition.com/
• PP TUNAS 17/2025 explainer: https://siplawfirm.id/implementasi-pelindungan-anak-yang-mengakses-sistem-elektronik-berdasarkan-peraturan-pemerintah-nomor-17-tahun-2025/?lang=id
• COPPA 2025 final rule: https://www.bytebacklaw.com/2025/01/ftc-finalizes-changes-to-the-childrens-online-privacy-protection-rule/
• AKB48 Senbatsu Election: https://akb48.fandom.com/wiki/Senbatsu_Election
• Galaxy Corp virtual K-pop AI audition: https://www.billboard.com/business/tech/virtual-kpop-group-galaxy-corporation-la-auditions-1236064288/
• HireVue (no facial scoring lesson): https://www.solidaitech.com/2026/04/how-to-beat-ai-video-interviews-hirevue.html
• TensorFlow MoveNet pose detection: https://blog.tensorflow.org/2021/05/next-generation-pose-detection-with-movenet-and-tensorflowjs.html
• Cherrybelle brand legacy: https://en.wikipedia.org/wiki/Cherrybelle
• Recruitment funnel dropout benchmarks: https://treegarden.io/blog/hiring-funnel-analysis/

⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

• 100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
• 100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
• 1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
• WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
• Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
• Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
• Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
• No physical goods, no inventory — digital products + affiliate referrals only.

If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.