fiatbtc.com — QRIS → BTC dalam 90 detik. Tanpa apps lokal yang lemot.
QRIS-to-Bitcoin instant on-ramp untuk Indonesian retail
§1 The Wedge
Indonesian crypto retail mau Bitcoin tapi 3 broker lokal teregulasi BAPPEBTI (Pintu, Tokocrypto, Indodax) UI-nya ribet, KYC slow, withdrawal fee gak transparan. fiatbtc.com narrow ke satu use case: QRIS → BTC ke wallet kamu, dalam 90 detik. Tidak hold dana lebih dari menit, tidak custodial wallet.
§2 Money Stack
- Spread fee: 0.7-1.2% atas mid-market BTC/IDR (transparan, ditampilkan di kalkulator landing)
- Volume target tahun 1: Rp 50M/bulan transaction → revenue Rp 350-600k/bulan
- Educational affiliate: referral ke Pintu/Tokocrypto untuk advanced trading needs (komisi $15-50/funded user)
- Premium "Auto-DCA": Rp 49rb/bulan untuk recurring monthly QRIS auto-buy BTC
Target MRR tahun 1: Rp 30-60 juta/bulan.
§3 Acquisition triple-stack
- SEO: "cara beli bitcoin pakai QRIS", "harga bitcoin IDR hari ini"
- TikTok edutainment 60-sec — "Beli BTC pakai QRIS dalam 3 langkah"
- WhatsApp community untuk early adopters + DCA discipline check-in
§4 AI automation map
- Price-oracle aggregator (Pintu + Tokocrypto + Binance public API) — Gemini Flash for outlier detect
- KYC OCR for Indonesian KTP — Workers AI vision
- Anti-fraud pattern detection — rule-based + Llama-3
§5 Cloudflare architecture
Worker (orchestration) + D1 (transactions) + KV (price cache 60s TTL) + Queue (BTC payout job) + Workers AI (KYC OCR)
§6 90-day execution
Week 1-3: MVP scoped ke core wedge — single feature yang demonstrate value.
Week 4-6: Tier paid launch + Mayar QRIS integration.
Week 7-9: Content/SEO push + community/partnership outreach.
Week 10-12: Iterate berdasar usage data, double down ke channel akuisisi terkuat.
§7 Moat
Bukan exchange — tidak custodial, tidak hold dana, fokus ke ONE FUNCTION yang dilakukan paling cepat. Trust dari transparansi spread.
§8 Standards
- 100% Cloudflare worker-cf
- Indonesian-language UI primary
- Privacy: opt-in only, data delete-on-request
- BAPPEBTI consultation MANDATORY sebelum production. Mungkin perlu register as PMA or partner dengan licensed exchange untuk legal operating.
§9 Open Audit Items
⚙ HARD CONSTRAINTS (enforced for all sites)
This domain MUST operate within these constraints — no exceptions:
- 100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
- 100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
- 1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
- WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
- Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
- Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
- Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
- No physical goods, no inventory — digital products + affiliate referrals only.
If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.