package.json ×

plan.md

# kandung.com — Family tree Indonesian yang nyatat penyakit turun-temurun.

> Indonesian family tree + inherited-health history platform

## §1 The Wedge

Indonesian families besar tapi tidak ada catatan struktural. Anak nggak tahu kakek meninggal kenapa, ortu nggak tahu sepupu jauh punya hipertensi turunan. Padahal informasi ini valuable untuk preventive health planning. kandung.com: clean Indonesian family-tree builder + opsional input riwayat penyakit anggota family. Output: per-anggota risk overview ("Karena bapak + kakek punya diabetes, kamu high-risk").

## §2 Money Stack

- **Tier Gratis:** family tree sampai 50 anggota + 3 generations back
- **Tier Keluarga · Rp 29.000/bulan/keluarga:** unlimited member, riwayat health detail, sharing dengan family-members
- **Genealogy Pro · Rp 99.000/sekali:** professional research help dari Indonesian genealogist mitra

**Target MRR tahun 1: Rp 20-35 juta/bulan.**

## §3 Acquisition triple-stack

1. TikTok content "5 penyakit yang sering turun-temurun di keluarga Indonesia"
2. Partnership dengan komunitas Buku Marga (Batak), arsip kraton Jogja, etc
3. WhatsApp keluarga group — invite via "Tolong isi info kamu di kandung.com — bisa bantu cek health kita semua"

## §4 AI automation map

- Family-relationship parser (auto-fill: "anak dari paman dari ibu" = sepupu)
- Health-risk scoring berdasar inherited pattern — rule-based + LLM
- Indonesian genealogy auto-suggestions (marga Batak, surname pattern)

## §5 Cloudflare architecture

Worker + D1 (tree, health_facts) + KV (cache) + Workers AI Llama-3

## §6 90-day execution

**Week 1-3:** MVP scoped ke core wedge — single feature yang demonstrate value.
**Week 4-6:** Tier paid launch + Mayar QRIS integration.
**Week 7-9:** Content/SEO push + community/partnership outreach.
**Week 10-12:** Iterate berdasar usage data, double down ke channel akuisisi terkuat.

## §7 Moat

Trust + cultural specificity. Indonesia's family structure (extended, multi-marga, kraton) tidak dibuat global app.

## §8 Standards

- 100% Cloudflare worker-cf
- Indonesian-language UI primary
- Privacy: opt-in only, data delete-on-request
- PII MAJOR concern — full encryption + per-member visibility controls + delete-on-request. Health data extra-sensitive.

## §9 Open Audit Items

- [ ] Mayar account setup untuk QRIS
- [ ] WhatsApp Business API atau share infra japri.com
- [ ] Brand visual identity (logo + hero photo) — gunakan site-build skill
- [ ] First-100 user acquisition channel test (mana yang terbukti)
- [ ] Legal/regulatory consultation untuk niche-specific (lihat §8)

---

## ⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

- **100% Cloudflare serverless** — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
- **100% AI-automated** — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
- **1-operator solo** — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
- **WhatsApp AI bot** for all support (24/7, instant response, no SLA promises that need humans).
- **Mayar QRIS** for all Indonesian payments (subscription auto-renew, no manual invoicing).
- **Indonesian UI primary** — bahasa-first, English fallback only where unavoidable.
- **Privacy** — opt-in only, delete-on-request honored within 24h (cron-driven).
- **No physical goods, no inventory** — digital products + affiliate referrals only.

**If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.**

PREVIEW

kandung.com — Family tree Indonesian yang nyatat penyakit turun-temurun.

Indonesian family tree + inherited-health history platform

§1 The Wedge

§2 Money Stack

Tier Gratis: family tree sampai 50 anggota + 3 generations back
Tier Keluarga · Rp 29.000/bulan/keluarga: unlimited member, riwayat health detail, sharing dengan family-members
Genealogy Pro · Rp 99.000/sekali: professional research help dari Indonesian genealogist mitra

Target MRR tahun 1: Rp 20-35 juta/bulan.

§3 Acquisition triple-stack

TikTok content "5 penyakit yang sering turun-temurun di keluarga Indonesia"
Partnership dengan komunitas Buku Marga (Batak), arsip kraton Jogja, etc
WhatsApp keluarga group — invite via "Tolong isi info kamu di kandung.com — bisa bantu cek health kita semua"

§4 AI automation map

Family-relationship parser (auto-fill: "anak dari paman dari ibu" = sepupu)
Health-risk scoring berdasar inherited pattern — rule-based + LLM
Indonesian genealogy auto-suggestions (marga Batak, surname pattern)

§5 Cloudflare architecture

Worker + D1 (tree, health_facts) + KV (cache) + Workers AI Llama-3

§6 90-day execution

Week 1-3: MVP scoped ke core wedge — single feature yang demonstrate value. Week 4-6: Tier paid launch + Mayar QRIS integration. Week 7-9: Content/SEO push + community/partnership outreach. Week 10-12: Iterate berdasar usage data, double down ke channel akuisisi terkuat.

§7 Moat

Trust + cultural specificity. Indonesia's family structure (extended, multi-marga, kraton) tidak dibuat global app.

§8 Standards

100% Cloudflare worker-cf
Indonesian-language UI primary
Privacy: opt-in only, data delete-on-request
PII MAJOR concern — full encryption + per-member visibility controls + delete-on-request. Health data extra-sensitive.

§9 Open Audit Items

Mayar account setup untuk QRIS
WhatsApp Business API atau share infra japri.com
Brand visual identity (logo + hero photo) — gunakan site-build skill
First-100 user acquisition channel test (mana yang terbukti)
Legal/regulatory consultation untuk niche-specific (lihat §8)

⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
No physical goods, no inventory — digital products + affiliate referrals only.

If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.

AI ASSISTANT

Ask AI to research, improve, or generate content.

Try: "Research competitors for this niche"

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