package.json ×

plan.md

# littleapple.net — Little Bandung. Little Surabaya. Little Manado. Setiap kompleks punya cerita.

> Hyperlocal community platform untuk neighborhood Indonesia

## §1 The Wedge

Nextdoor (US) sukses karena hyperlocal. Indonesian RW/RT-level chat happens di WA group fragmented, tidak ada platform terstruktur untuk koordinasi (pengumuman PAM mati, list keamanan satpam, jual-beli barang second). littleapple.net: setiap kompleks/cluster punya "Little [Nama]" subdomain — like littleapple.net/jakartabintaro — pre-built community board + classifieds + emergency alert.

## §2 Money Stack

- **Tier Gratis kompleks:** unlimited member, ads ringan (local merchant)
- **Tier Premium kompleks · Rp 199.000/bulan (per cluster):** no ads, custom branding, security analytics dashboard untuk pengurus RT/RW
- **Local-merchant ads:** Rp 50-200rb/bulan untuk warung/kios di cluster appear di feed

**Target MRR tahun 1: Rp 15-30 juta/bulan.**

## §3 Acquisition triple-stack

1. Outreach pengurus RT/RW Jakarta — offer free pilot 6 bulan
2. Influencer pengamat property/komunitas (e.g., komunitas Bintaro Jaya)
3. Local-merchant partnership (warung sebar QR sticker)

## §4 AI automation map

- Auto-categorize post (pengumuman / classifieds / safety / sosial) — Llama-3
- Spam moderation Indonesian-context — Gemini Flash
- Multi-bahasa support (Indonesian + Sundanese/Javanese local)

## §5 Cloudflare architecture

Worker (multi-tenant cluster routing) + D1 (per-cluster posts) + KV (hot-cluster cache) + Workers AI

## §6 90-day execution

**Week 1-3:** MVP scoped ke core wedge — single feature yang demonstrate value.
**Week 4-6:** Tier paid launch + Mayar QRIS integration.
**Week 7-9:** Content/SEO push + community/partnership outreach.
**Week 10-12:** Iterate berdasar usage data, double down ke channel akuisisi terkuat.

## §7 Moat

Network density — once a cluster reaches 60% household participation, switching cost extreme.

## §8 Standards

- 100% Cloudflare worker-cf
- Indonesian-language UI primary
- Privacy: opt-in only, data delete-on-request
- Strict moderation, no political/SARA content, kid-safety mandatory

## §9 Open Audit Items

- [ ] Mayar account setup untuk QRIS
- [ ] WhatsApp Business API atau share infra japri.com
- [ ] Brand visual identity (logo + hero photo) — gunakan site-build skill
- [ ] First-100 user acquisition channel test (mana yang terbukti)
- [ ] Legal/regulatory consultation untuk niche-specific (lihat §8)

---

## ⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

- **100% Cloudflare serverless** — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
- **100% AI-automated** — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
- **1-operator solo** — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
- **WhatsApp AI bot** for all support (24/7, instant response, no SLA promises that need humans).
- **Mayar QRIS** for all Indonesian payments (subscription auto-renew, no manual invoicing).
- **Indonesian UI primary** — bahasa-first, English fallback only where unavoidable.
- **Privacy** — opt-in only, delete-on-request honored within 24h (cron-driven).
- **No physical goods, no inventory** — digital products + affiliate referrals only.

**If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.**

PREVIEW

littleapple.net — Little Bandung. Little Surabaya. Little Manado. Setiap kompleks punya cerita.

Hyperlocal community platform untuk neighborhood Indonesia

§1 The Wedge

§2 Money Stack

Tier Gratis kompleks: unlimited member, ads ringan (local merchant)
Tier Premium kompleks · Rp 199.000/bulan (per cluster): no ads, custom branding, security analytics dashboard untuk pengurus RT/RW
Local-merchant ads: Rp 50-200rb/bulan untuk warung/kios di cluster appear di feed

Target MRR tahun 1: Rp 15-30 juta/bulan.

§3 Acquisition triple-stack

Outreach pengurus RT/RW Jakarta — offer free pilot 6 bulan
Influencer pengamat property/komunitas (e.g., komunitas Bintaro Jaya)
Local-merchant partnership (warung sebar QR sticker)

§4 AI automation map

Auto-categorize post (pengumuman / classifieds / safety / sosial) — Llama-3
Spam moderation Indonesian-context — Gemini Flash
Multi-bahasa support (Indonesian + Sundanese/Javanese local)

§5 Cloudflare architecture

Worker (multi-tenant cluster routing) + D1 (per-cluster posts) + KV (hot-cluster cache) + Workers AI

§6 90-day execution

Week 1-3: MVP scoped ke core wedge — single feature yang demonstrate value. Week 4-6: Tier paid launch + Mayar QRIS integration. Week 7-9: Content/SEO push + community/partnership outreach. Week 10-12: Iterate berdasar usage data, double down ke channel akuisisi terkuat.

§7 Moat

Network density — once a cluster reaches 60% household participation, switching cost extreme.

§8 Standards

100% Cloudflare worker-cf
Indonesian-language UI primary
Privacy: opt-in only, data delete-on-request
Strict moderation, no political/SARA content, kid-safety mandatory

§9 Open Audit Items

Mayar account setup untuk QRIS
WhatsApp Business API atau share infra japri.com
Brand visual identity (logo + hero photo) — gunakan site-build skill
First-100 user acquisition channel test (mana yang terbukti)
Legal/regulatory consultation untuk niche-specific (lihat §8)

⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
No physical goods, no inventory — digital products + affiliate referrals only.

If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.

AI ASSISTANT

Ask AI to research, improve, or generate content.

Try: "Research competitors for this niche"

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