package.json ×

plan.md

# tokosidia.com — Bingung kado buat dia? Chat 2 menit, AI rekomendasi 5 gift sesuai dia.

> AI-powered gift discovery & concierge — buat dia yang spesial

## §1 The Wedge

Indonesian gift-giving culture strong (birthday, anniversary, hari raya, wisuda, kelahiran) tapi proses pilih hadiah terutama buat pasangan / orang tua / atasan = stressful. Marketplace Tokopedia/Shopee terlalu luas + algoritma bukan optimized untuk gift-specific intent. tokosidia.com: chat AI cepat ("buat istri, 32 tahun, suka skincare, budget 300-500rb, anniversary") → 5 rekomendasi curated dari trusted vendors, bisa direct buy via affiliate.

## §2 Money Stack

- **Affiliate commission** dari curated vendors (Tokopedia, Shopee, Sephora, Sociolla — komisi 3-8%)
- **Premium Gift Concierge · Rp 99.000/event:** human concierge handle full process (cari → beli → wrap → kirim → kartu ucapan)
- **Subscription Tier · Rp 49.000/bulan:** never miss occasion reminders + concierge discount + free gift wrap

**Target MRR tahun 1: Rp 22-45 juta/bulan.**

## §3 Acquisition triple-stack

1. Instagram aesthetic content "5 ide hadiah istri yang lagi tren"
2. Search SEO: "kado wisuda untuk pacar 500rb", "hadiah hari ibu unik"
3. WhatsApp pre-occasion reminder (membership): "Anniversary kamu minggu depan, mau diskusi kado?"

## §4 AI automation map

- Recipient profiling chat (umur, hobi, relationship, budget, occasion) — Gemini Flash
- Cross-marketplace gift search + curation — Workers AI + scraper
- Personalization based on past order history

## §5 Cloudflare architecture

Worker + D1 (user reminders, past orders) + KV (vendor catalog cache) + Workers AI

## §6 90-day execution

**Week 1-3:** MVP scoped ke core wedge — single feature yang demonstrate value.
**Week 4-6:** Tier paid launch + Mayar QRIS integration.
**Week 7-9:** Content/SEO push + community/partnership outreach.
**Week 10-12:** Iterate berdasar usage data, double down ke channel akuisisi terkuat.

## §7 Moat

Curation quality + Indonesian-cultural context (e.g., paham gift mertua vs sahabat berbeda etiquette). AI + concierge hybrid.

## §8 Standards

- 100% Cloudflare worker-cf
- Indonesian-language UI primary
- Privacy: opt-in only, data delete-on-request
- Affiliate transparency, no fake reviews, vendor vetting (return policy minimum 14 hari)

## §9 Open Audit Items

- [ ] Mayar account setup untuk QRIS
- [ ] WhatsApp Business API atau share infra japri.com
- [ ] Brand visual identity (logo + hero photo) — gunakan site-build skill
- [ ] First-100 user acquisition channel test (mana yang terbukti)
- [ ] Legal/regulatory consultation untuk niche-specific (lihat §8)

---

## ⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

- **100% Cloudflare serverless** — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
- **100% AI-automated** — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
- **1-operator solo** — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
- **WhatsApp AI bot** for all support (24/7, instant response, no SLA promises that need humans).
- **Mayar QRIS** for all Indonesian payments (subscription auto-renew, no manual invoicing).
- **Indonesian UI primary** — bahasa-first, English fallback only where unavoidable.
- **Privacy** — opt-in only, delete-on-request honored within 24h (cron-driven).
- **No physical goods, no inventory** — digital products + affiliate referrals only.

**If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.**

PREVIEW

tokosidia.com — Bingung kado buat dia? Chat 2 menit, AI rekomendasi 5 gift sesuai dia.

AI-powered gift discovery & concierge — buat dia yang spesial

§1 The Wedge

§2 Money Stack

Affiliate commission dari curated vendors (Tokopedia, Shopee, Sephora, Sociolla — komisi 3-8%)
Premium Gift Concierge · Rp 99.000/event: human concierge handle full process (cari → beli → wrap → kirim → kartu ucapan)
Subscription Tier · Rp 49.000/bulan: never miss occasion reminders + concierge discount + free gift wrap

Target MRR tahun 1: Rp 22-45 juta/bulan.

§3 Acquisition triple-stack

Instagram aesthetic content "5 ide hadiah istri yang lagi tren"
Search SEO: "kado wisuda untuk pacar 500rb", "hadiah hari ibu unik"
WhatsApp pre-occasion reminder (membership): "Anniversary kamu minggu depan, mau diskusi kado?"

§4 AI automation map

Recipient profiling chat (umur, hobi, relationship, budget, occasion) — Gemini Flash
Cross-marketplace gift search + curation — Workers AI + scraper
Personalization based on past order history

§5 Cloudflare architecture

Worker + D1 (user reminders, past orders) + KV (vendor catalog cache) + Workers AI

§6 90-day execution

Week 1-3: MVP scoped ke core wedge — single feature yang demonstrate value. Week 4-6: Tier paid launch + Mayar QRIS integration. Week 7-9: Content/SEO push + community/partnership outreach. Week 10-12: Iterate berdasar usage data, double down ke channel akuisisi terkuat.

§7 Moat

Curation quality + Indonesian-cultural context (e.g., paham gift mertua vs sahabat berbeda etiquette). AI + concierge hybrid.

§8 Standards

100% Cloudflare worker-cf
Indonesian-language UI primary
Privacy: opt-in only, data delete-on-request
Affiliate transparency, no fake reviews, vendor vetting (return policy minimum 14 hari)

§9 Open Audit Items

Mayar account setup untuk QRIS
WhatsApp Business API atau share infra japri.com
Brand visual identity (logo + hero photo) — gunakan site-build skill
First-100 user acquisition channel test (mana yang terbukti)
Legal/regulatory consultation untuk niche-specific (lihat §8)

⚙ HARD CONSTRAINTS (enforced for all sites)

This domain MUST operate within these constraints — no exceptions:

100% Cloudflare serverless — Workers + D1 + R2 + KV + Workers AI + Vectorize. NEVER PM2, NEVER VPS, NEVER Docker in production path.
100% AI-automated — every customer interaction, every moderation decision, every transaction reconcile = AI. No manual queue, no live human chat support, no physical fulfillment.
1-operator solo — one person can run the entire operation from a phone. No team meetings, no shared inbox, no shift rotation.
WhatsApp AI bot for all support (24/7, instant response, no SLA promises that need humans).
Mayar QRIS for all Indonesian payments (subscription auto-renew, no manual invoicing).
Indonesian UI primary — bahasa-first, English fallback only where unavoidable.
Privacy — opt-in only, delete-on-request honored within 24h (cron-driven).
No physical goods, no inventory — digital products + affiliate referrals only.

If the plan above describes any flow that violates these constraints, treat the plan as ASPIRATIONAL only and rework before building. The constraint trifecta wins.

AI ASSISTANT

Ask AI to research, improve, or generate content.

Try: "Research competitors for this niche"

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